How do chemical dyes work?

Chemical ingredients from these dyes force the scales covering the hair to open, like the scales on a cone when it is ripe. Then the artificial colourants penetrate it from the inside, but consequently the scales are not able to close properly, which exposes the hair to damage during each wash, blow and styling, especially with alcohol based products.  In this way our hair soon becomes harsh and dry when touched, loses its shine and deep shades. And it looks unhealthy…

How do natural dyes work?

I must say - they do completely the opposite. Natural ingredients make a layer of colour on the surface of the hair, without damaging the scales. They also fulfill all of the scratches and cracks on the surface of the hair, which gives it such a spectacular, fantastic glossy look. The more we dye our hair with natural products, the thicker the outer layer becomes and automatically the hairs get stronger.

And although the natural dye does not penetrate the hair from the inside, it stays on hair for longer, as the colour naturally combines with the hair. The more you use natural hair dyes, the longer lasting effects you can achieve.